Your fractional founding designer, without the full-time hire.
Entertact is a fractional founding design practice for seed-stage founders. We find exactly where your product is losing users, rebuild the flow that matters, and stay on as your design function, without the salary, the equity, or the four-month search.
Let's do thisTrusted by founders across fintech, construction tech, enterprise SaaS, and gaming.
You shipped. But the numbers didn't follow.
Not bad ideas. The product was never built as a system.
The system was never designed
The product feels unintuitive
Marketing works. Product doesn't
Duct-taped pitch decks
Trust breaks on contact
There's no system
Why strong products stop converting
Built for the happy path
There's no system
No brand, no product strategy
How we can help
Diagnose your full product system in 5 days
Create a Brand coherence
Sees how every piece affects every other piece.
Rebuild the broken parts in 2 weeks
How it works
Diagnose
5 daysWe run a heuristic analysis and customer journey map on the flow you choose, onboarding, activation, upgrade, wherever the problem lives. You get a prioritized teardown specific enough to hand your engineers the same week.
- Heuristic Analysis
- Customer Journey Map
- Prioritized Fix List
- Diagnosis Report
Rebuild
2 weeksWe redesign the flow that matters, brand coherence, core screens, a component system, and dev-ready specs. Two feedback rounds. Clean handoff.
- Brand coherence, core flow, component library, dev-ready specs.
- Two feedback rounds.
- Clean handoff.
Fractional design team
MonthlyWe stay on as your design function, your first design hire, without the hire. Requests in, production-ready work out. Investor-ready between raises. Cap table untouched.
- Requests in, production-ready output.
- Investor-ready between raises.
This isn't for everyone
This is for you if
- Your product is live with real users
- It's about to face investors or enterprise buyers
- Conversion is flat despite working marketing
- You don't have an in-house designer yet
- You want to know what's breaking before spending more on it
This isn't for you if
- You haven't launched yet
- You want someone to manage your dev team
- You need copywriting, photography, or performance marketing
- You're looking for a subcontractor to execute a fixed spec
- You still need convincing that design matters
If you're reading this and nodding book the call
Let's do thisSimple pricing. Start small
The Diagnosis
Heuristic analysis and customer journey map on your priority flow, ranked by revenue impact.
Find nothing worth fixing? The audit is on us.
$0$1,950
5 days
Book a callRescue Sprint
Full redesign of the flow that matters: brand, screens, components, dev-ready specs.
$3.9K
2 weeks
Book a callFractional Founding Designer
Sprint plus 3 months as your embedded design function. Cap table stays yours. Cancel anytime.
$16.4K
3 months
Book a callSaaS founder burns $1,600 to $2,600 per day in runway
Design-led companies grow revenue at nearly 2x the industry average. The founders who fix the product before the next raise close faster and at better terms.
Book a callWhat you get from the diagnosis
Heuristic Analysis
Every usability violation in your chosen flow, categorized by severity and ranked by what's costing you most in user trust and conversion.
01 · Hero Landing
H8 · Aesthetic and minimalist designSev 2 · MinorHero landing screen presents seven competing feature tabs below primary product tabs, creating excessive navigation density above fold.
FIX
Consolidate feature navigation into collapsible accordion or move secondary tabs below hero section to reduce visual competition.
04 · Voice Creation Modal
H4 · Consistency and standardsSev 1 · CosmeticClose button icon placement alternates between top-right and top-left corners across modal dialogs without consistent positioning logic.
FIX
Standardize close button to top-right corner across all modal dialogs following platform conventions for dismiss controls.
06 · Voice Design Dialog
H5 · Error preventionSev 4 · CatastropheVoice generation executes without confirmation modal, consuming 350 credits per click with no warning of cost or undo mechanism.
FIX
Implement confirmation modal before generation stating credit cost and requiring explicit confirmation to prevent accidental depletion.
Customer journey
Every usability violation in your chosen flow, categorized by severity and ranked by what's costing you most in user trust and conversion.
- USER ACTIONS
- THOUGHTS
- MOOD
- PAIN POINTS
- OPPORTUNITIES
- IDEAS
- DEPENDENCES
- Marketing
- Onboarding
- Dashboard
Prioritized Fix List
The exact changes to make, in the exact order to make them, ranked by revenue impact.
Design Custom Voice
high★ DEEP-DIVEPRIMARYCreate a new AI voice by describing characteristics in text prompts with parameter controls.
Browse Voice Library
high★ DEEP-DIVEPRIMARYExplore pre-made AI voices filtered by language, accent, and use case categories.
Instant Speech Generation
high★ DEEP-DIVEPRIMARYGenerate speech audio from text using pre-existing AI voices from the library.
Diagnosis Report
One document combining everything. Not a slide deck. A working document your engineering team acts from the same week.
EXPLORE
Explore
/explore
Mobile App Designs
/explore/mobile
Explore Routes
/explore/*
EXPLORE COLORS
Explore Colors
/colors
Brand Colors
/colors/brand
Color Routes
/colors/*
GLOSSARY
Glossary
/glossary
Accordion UI
/glossary/accordion
Glossary Entries
/glossary/*
It's not the only way; it's the smarter one
| Entertact | Full-Time Founding Designer | Freelance Designer | |
|---|---|---|---|
| Starts this week | Yes | No — 3–6 mo search | Sometimes |
| Owns the full system | Yes | Yes | No |
| Startup-trained | Yes | Risk — freezes in ambiguity | Varies |
| Touches your cap table | No | Yes — 0.5–1.5% | No |
| Cost | $0 to start | $150K–$210K + equity | Hourly |
| Designs beyond happy path | Always | Depends | Rarely |
| Accountable for outcomes | Yes | Yes | No |
| Scales with you | Yes | Yes | Sometimes |
| Works directly with founder | Yes | Yes | No |
What founders say
“We were impressed with their willingness to dive deeper into our values, positioning, and target audience.”
“Incredible design team. They effortlessly transform our vision into award-winning designs”
“They had design, intuition, and excellent feedback.”
“entertact's ability to seamlessly blend user-centered design principles with innovative visual elements impresses me.”
“The team at Entertact is extremely responsive and always makes sure our company is satisfied with their services. Great to work with”
Latest Success Case
Metricworks
How a marketing measurement platform went from engineer-led onboarding to self-serve.
- Product
- Tech
- AI
- Data
- AdTech
FAQ
What's Next
Book a meeting and we can start a 5-day audit to see the areas where we need to Improve, add and change in your product.